Thursday, November 19, 2009


Contact info: 
323-804-9197 (text is the best way to get a hold of me!)
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About Me:
I've had a love affair with beauty as long as I can remember. My mom would say it started when I was three years old and I insisted on picking out my own outfits. My beauty love affair would develop slowly after my toddler years. In high school I would go to the make-up counters before big events so that I could get a free make-over along with the perfect shade of lipstick. In college, I met my gay best friend Dale who advised me to start shaping the catipillars that were sitting above my eyes. After college, I devoured beauty magazines like Vogue and Allure, trying to learn as much as possible about skin care routines, hair and fashion.

About five years ago, I was lucky enough to get a job working for a Hair Care Manufacturer called Wella Corp. While I was there, I discovered my love for the salon/spa industry. All the stylists that I met were so happy with their choice of career because they were privileged to make people smile all day long. I was starting to realize that those moments of happiness that I had in the salon, after a great haircut or a perfectly shaped eyebrow wax, were moments that I wanted to recreate for my own clients. So I decided to go back to school and get my esthetician license.

Currently I'm looking for work as a skin therapist, doing facials, waxing and make-up. At the same time, I'm working my other passion, writing. I'm developing a reality TV show centered on the beauty industry and a young adult fantasy novel. Beauty is in everything that I do and work on. Beauty on the inside, beauty on the outside, bringing happiness to the world through beautiful things.

My Beauty Philosophy:

When I first started to discuss becoming a skin therapist with my friend Ken Baker, he told me that I had to come up with my beauty philosophy. I hadn't even gone to beauty school yet and already I was being asked to come up with an entire outlook on beauty?

Well I've graduated from school and I think I'm ready to start formulating my philosophy. Here are a couple of my thoughts on beauty and life:

  • Wear sunscreen everyday rain or shine. You never know when those UVA and UVB rays are going to sneak out and attack you. And you should reapply every 3 hours if you are in the sun.
  • Start with a good foundation. For your skin that means great color, smooth texture, even tone and firm elasticity. And yes it could mean a great foundation, although tinted mosturizer works for some people. For your life that means getting a good education and continuing to learn throughout your life, even after you've left school.
  • Less can be more sometimes, although if you want more go for more! Don't feel the need to layer on tons of make-up if you don't feel comfortable wearing tons of make-up. Focus on the areas of your face and your body that you love and want to play up. Same thing goes for life, subtly works best most of the time. Except when you need to shout to be heard because no one is listening. Then feel free to shout.
  • Always work within your budget. If you've got problem skin, spend the money to get your skin to a great foundational state. But if your skin is relatively normal, spend your money on one really awesome product, something that your skin will love you for. Same thing is true for everything else. There's no need to buy a closet full of clothes if you've got a couple of great foundational pieces. And do you really need all that fancy stuff in your house? Unless it's falling apart, the answer is probably no.
I'll be adding to this post as my philosophy shifts and grows. Also feel free to add your own philosophical thoughts on beauty and life in the comments!

1 comment:

  1. When I first me Ilana, she knew nothing about the beauty industry, but she had a knack for it and was VERY thirsty to learn more. I felt like Mozart's first music teacher.