Share of Wallet is a fancy MBA marketing term for how people decide to spend their money. I spend the majority of my wallet on beauty products, entertainment and technology. Within beauty, skin care products get the highest share of wallet. Not just because I'm a facialist. I've always cared way too much about my skin. Come to think of it, that's probably what drove me to become a facialist. Skin is something that you carry with you forever. It should be your beauty foundation.
Onto beauty spurlges. Everyone always asks me what they really need to spend on their beauty products. I think this comes from the fact that there is such a wide range of prices out there. $1 for Suave shampoo, $50 for Kerastase shampoo. $5 for Olay face wash, $38 for SkinCeuticals face wash. What do you really need to put your money towards?
Depends. I know that wasn't the easy answer you wanted to hear. The reality is that everyone should buy a face wash, shampoo and moisturizer that is appropriate to their skin/hair type. The best way to figure that out is to go to a professional and ask. Next time you get a haircut, make sure you to ask what the best type of shampoo for your hair is. When you go to your facialist, ask what ingredients/type of cleanser they recommend for you. For example, some people do great with a gel cleanser, while others need a cream cleanser. As far as buying the particular brand that your hair stylist and facialist recommends, it really has to do with your particular needs. Do you have problem areas (dandruff, dry hair, breakouts)? Then you should try to stick to the brands that your hair stylist/facialist recommends. The reason is that they have more than likely seen their fair share of the problems that you are dealing with. They've spent years trying out different products with their clients and now they definitely know what products will actually truly solve your problems. Your less likely to end up with a closet full of products with half met expectations. You are paying for knowledge when you buy that face cream from your facialist.
If you have normal hair and normal skin, you can probably get away with getting the cheapest hair and skin care products out there. But if you have any sensitivities at all, you are going to want to avoid over the counter products you can get at drugstores and grocery stores. The reason those products are so cheap is because they have less active ingredients. That's why they work just fine for people that have normal hair and normal skin who don't really need a lot of active ingredients. They just need something that is going to clean their skin and their hair. But the reason those products are irritating to the majority of us who have skin/hair problems is because what they lack in active ingredients, they make up in fillers, preservatives and perfumes. Scent is the number one allergen out there. Next time you are at the drugstore, take a whiff of the biggest brands that you know (the ones you see the most on TV) and you'll notice that they have very intense smells. That's because they are filling their bottles with scent. Sometimes, to be fair, that scent is being used to mask lower quality ingredients.
Let's say you have problems with your hair/skin but you really want to spend your share of wallet on that vacation to Mexico. Then make sure you ask your hair stylist/facialist to talk to you about the ingredients in the products that they recommend. Your task will be to become a label reader. For example, for the majority of people with acne, hydroxy acids (salicylic and glycolic for example) and benzoyl peroxide are the most effective ingredients. Typically the products that your facialist are recommending for your skin have those ingredients in them. You can try out the drugstore versions, just make sure that your product doesn't have too many ingredients that might irritate your already sensitive skin. If you have any questions about a particular ingredient, bring the products you are using into the salon or spa and ask. Many facialists and hair stylists are beauty ingredient scientists.
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